© 2010 The Authors, Addiction © 2010 Society for the Study of Addiction. Although these findings involve novice players, the heightened arousal associated with these losses may have implications for the development of problem gambling, as arousal has been viewed as a key reinforcer in gambling behaviour. Despite the fact that players lost money on these spins, these outcomes were more arousing than regular losses where no credits were gained. SCR amplitudes were similar for wins and LDWs-both were significantly larger than for regular losses.įor novice players, the reinforcing sights and sounds of the slot machine triggered arousal on wins, where the number of credits gained was greater than the spin wager, but also on 'losses disguised as wins' where the amount 'won' was less than the spin wager. MEASUREMENT AND PARTICIPANTS: We measured skin conductance response (SCR) amplitudes and heart-rate changes following wins, LDWs and losses for 40 novices playing a multi-line slot machine. Lucky guest from Texas hit a 10,144.54 jackpot on a progressive penny slot machine by Everi with a. We sought to show that these 'losses disguised as wins', or LDWs, would be as arousing as wins, and more arousing than regular losses. The seven-figure win was one of several recent jackpots. Such reinforcement also occurs when the amount won is less than the spin wager.

By contrast, when they spin and win, these spins are accompanied by reinforcing sights and sounds. When they spin and fail to gain any credits, the machine goes into a state of relative quiet. Players can wager on multiple lines of modern slot machines.

Slot machine video wins